Audience Profile

Female, 16 and a half years old, still in education. Doesn’t have a job, but has enough pocket money to see a film about once a month.
Is interested in wearing what’s in fashion and keeping up with what’s cool. Likes to shop at H&M, Topshop, and Primark and listens to XFM.
Like’s to go to films with friends or on dates, but rarely with family. Enjoys comedies and horror films, especially ones with teens in, as she can relate to them. Her favorite film is Blair Witch Project, and Shaun of the Dead.